The average size of each pharmaceutical theft incident in U.S. so far in 2012 has been about $120,000. Compare that to just four years ago, in 2009, when the average incident resulted in losses of about $4m. That is an astonishing reduction of more than 30 times in just four years. Furthermore, the number of incidents during the same period has been cut in half. What is the cause of this phenomenal success?