On average, $10m is the cost of a recall on a food company. Add this to the fact that recalls have been doubling every year from the 2002-2014 period in the United States, and it should worry any stakeholder in the manufacturing and processing facilities. Yet many of them are surprisingly optimistic about the chance of a recall affecting business, and it's their belief of invincibility that leaves them unprepared to weather a storm when one blows up. When manufacturers take a risk on their customers' health, they take a risk on their business’s health.

Throughout the logistics industry, food is one of the most demanding goods moved around the world. Statistics also show that it is also one of the most disposed products worldwide in relation to the produced quantity with 30 to 50 percent of food going to waste. The highest portion is on the consumers' side. But In the supply chain, a non-stop cold chain monitoring is the major instrument for food staying fresh and not rotting ahead of time. There are already several solutions in the field to collect data to monitor the cold chain. But most of these solutions are costly to install and to maintain and therefore only suitable for high-priced products such as pharmaceuticals. Wireless sensors that use the energy harvesting principle now overcome these challenges and open the door for a complete traceability of food at affordable costs.

Analyst Insight: Food and beverage companies lag consumer packaged goods companies in corporate performance. With rising raw materials costs and volatility, coupled with increased compliance for food safety, they are facing greater change and increased risk. As they move into 2014, their supply chains are not as mature and their challenges are greater. - Lora Cecere, CEO and Founder, Supply Chain Insights

The importance of produce traceability has been made devastatingly clear in recent years by well publicized incidents of illness, and even death, due to contaminated lettuce, spinach, cantaloupes and more. While officials in such cases spend weeks tracing the contamination to its source, all growers, wholesalers and retailers suffer market consequences.

The International Warehouse Logistics Association (IWLA) filed comments with the U.S. Food and Drug Administration, suggesting that its proposed rule on dog-food safety is misleading on the role of the warehousing industry.

A British supermarket chain has recalled a beef product after traces of the powerful veterinary drug phenylbutazone, which is banned from the human food chain, were found for the first time in an item that had been on sale in stores here.

A crisis is a wonderful opportunity to overhaul inadequate or ineffective business processes and systems. We have seen examples where adverse events have led to improvements in everything from the way in which we obtain a credit card to the security practices at schools and public buildings. The furor that started last month over the discovery of horse and pig DNA in products labeled as "containing beef" in the European food supply chain is gathering as much speed, momentum and breadth as the proverbial snowball rolling downhill. Smart supply chain practitioners and companies will harness this energy to implement changes that will ensure a safer food supply.