Analyst Insight: Shippers have controlled the dialogue on rates and service for several years. This has now past, as several key factors now help carriers negotiate at the bargaining table. The could lead to a true "play or pay" scenario most shippers are not prepared to fully appreciate. – Karl B. Manrodt, Professor of Logistics, Georgia College & State University

A short window to arrange transportation and warehousing threatened receipt of a donation of a million pairs of shoes, but the charity, Samaritan's Feet, found the right 3PL partner to make the operation work.