In this ebook, Dave Nelson, principal at value chain optimization firm River Rock Advisors discusses the use of customer relationship management (CRM) processes and tools to pilot a precision-based, in-depth use of data to forecast demand while giving leaders greater insight into their customer base.

Increasing disruption has created complexities for supply chains and has made an impact on the transportation industry. To achieve success, supply chains need a “perfectly integrated” transportation network that’s designed to meet consumer expectations in a world where e-commerce, omni-channel, and evolving regulations are all changing the supply chain landscape.