The European Commission has joined with commercial stakeholders, supply chain standards organization GS1, privacy watchdogs and the European Network and Information Security Agency (ENISA) in signing a voluntary agreement to establish guidelines for all companies in Europe, in order to address the data-protection implications of radio frequency identification technology prior to RFID tags being placed into the market.
The agreement, titled "Privacy and Data Protection Impact Assessment (PIA) Framework for RFID Applications," is designed to address and protect consumer privacy in a proactive manner, before RFID tags become ubiquitous within consumer goods and services. It was created in response to a set of privacy objectives that the EC issued in 2009, and ENISA-the European Union agency dedicated to improving information and cyber-security across EU member-states-played an active role in its formation.
