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Home » The Seven Sins of Demand Planning

The Seven Sins of Demand Planning

May 23, 2011
Lora Cecere, Industry Analyst, Altimeter Group

In my opinion, the greatest sin of all is that we have spent thirty years developing forecasting processes that are largely not used or trusted by the organizations that they serve. In order, the seven sins of demand planning are:

Sin #1.  Not Using the Statistical Forecast to Drive Continuous Improvement

Sin #2.  Only Owning Part of the Forecast

Sin #3.  Misuse of Downstream Data as an Input

Sin #4. A Project not a Program

Sin #5.  Not all Items are Created Equally

Sin #6.  Forecast with the End in Mind

Sin #7.  Arrogance.  Not serving the Organization.

For full commentary on each sin, visit the author's Supply Chain Shaman blog.

Source: Supply Chain Shaman

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    Technology Forecasting & Demand Planning Business Strategy Alignment Global Supply Chain Management Consumer Packaged Goods
    KEYWORDS Business Strategy Alignment consumer packaged goods Forecasting & Demand Planning Global Supply Chain Management Supply Chain Analysis & Consulting Technology
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