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For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment and an opportunity for further improvement. Traditional processes and tools are not meeting the marketplace demands, and business executives from consumer products companies are looking for a new, innovative approach to TPM. This is especially true for mid-market companies, alcohol beverage manufacturers, and for the emerging-market strategies of larger companies where a one-size-fits-all approach to TPM is inadequate. Cloud computing is just one approach that enables a more agile and cost-effective TPM initiative, and is discussed in a webinar, that is available by clicking here.
Source: Consumer Goods Technology
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