Driven to serve customers in the best way at the lowest cost, leading retailers and consumer products manufacturers are embracing collaborative planning at the shelf.
They know that in order to capitalize on rapidly-changing buying behavior, they must quickly respond to consumer choices at the shelf and across all buying channels. Doing this effectively requires a new breed of technology that can cost-effectively scale to handle the vast amounts of data captured at the point of purchase to drive millions of decisions.
This has prompted the emergence of a new trend: the shelf-connected supply chain.
