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Home » Metro Launches 'Largest' Retail Rollout in Europe

Metro Launches 'Largest' Retail Rollout in Europe

July 4, 2007
CBR Online

Retailing giant Metro Group is deploying RFID network infrastructure from Reva Systems in what the companies claim is the largest retail RFID rollout in Europe.
Metro is deploying Reva's Tag Acquisition Processor as part of its RFID infrastructure, initially in about 200 locations of its Metro Cash & Carry, Real stores, and at Metro Group distribution centers.
For the initial phase of the project, Metro is primarily using RFID for its distribution and store-receiving processes by using RFID location tag data for more efficient operations, better customer service and improved inventory management.
"This technology enables us to implement RFID in our everyday business leading to a higher efficiency and transparency in our complex flow of goods," says Metro spokesperson Christian Maas.
Source: CBR Online, http://cbronline.com

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KEYWORDS consumer packaged goods Logistics Retail RFID & Barcode Technology Transportation & Distribution Warehouse Management Systems
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