And while these highly experienced professionals are usually aware of the potential client's wishes and concerns, their goal first and foremost is to persuade their clients to purchase and deploy the software.
Being on unequal footing from the outset, you may find it difficult to pursue your company's objectives and effectively manage the process for evaluating, selecting, and purchasing the right software for your company's needs.
Why is it so difficult to simply compare three or four software systems and choose one, and what is the difference between buying software and buying other assets?
