There's a lot of opportunity for CRM vendors seeking to reach small businesses. While there are 15 million seats of CRM in action today, there are a lot more than 15 million customer-facing workers out there, and the vast majority of them are in small businesses.
That's a big opportunity for CRM vendors - but what does it mean for potential CRM users? Should small and mid-sized businesses immediately take to the internet and buy an application straight away. Not necessarily.
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Keywords: supply chain systems, supply chain management IT, value chain IT, supply chain solutions, customer-facing solutions
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