The report offers a wake-up call for executives who still think of big data and advanced data management as IT problems alone.

"Big data equals big revenue and big dollars," says Rod Johnson, vice president of Industry Strategy at Oracle. "Dealing with it is not an IT strategy - it needs to be enabled by IT, but it is really a business strategy that should be on every CEO's agenda."

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Keywords: supply chain management IT, supply chain solutions, supply chain systems, business intelligence in the enterprise