BI-LO Holding and its Winn-Dixie stores hope to leverage the KSS Retail optimization solution to model pricing and promotions to ensure that it is delivering even greater value for customers. The KSS Retail optimization solution provides real-time modeling of regular and promotional pricing with the ability to look at pricing by price zones, as well as customer segments.

"The KSS price optimization tool has strengthened BI-LO's value message with consumers by focusing their pricing efforts on the right items and the right locations," said Bruce Steadman, Group Vice President of Local Merchandising and Owned Brands. "The combined company will leverage this success across both banners, further enhancing the customer experience and ensuring that customers are provided with the best possible prices on all the products they regularly purchase with us."

"We are focused on helping our clients develop a deeper understanding of what's important to their shoppers," KSS Retail CEO Yael Cosset said. "Utilizing PriceStrat, BI-LO and Winn-Dixie Stores will be able to model, measure and deliver pricing and promotions in-line with their strategy of value for their customers."

Source: KSS Retail