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The advantage seems pretty obvious: Using an app on a phone or tablet means a store manager or associate can see what changes look like as they're made, avoiding embarrassing differences between what appears on a PC's screen and the display. The equally obvious downside: You're trusting your public face to the security of a smartphone. That's a target for pranksters and vandals whose idea of a good time is putting their own message up for your customers to see. The problem is the undercooked state of mobile security.
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Keywords: retail supply chain, supply chain risk management, value chain IT, RFID, digital display signs in retail industry
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