By focusing on building software rather than physical infrastructure for the $550bn U.S. grocery industry, MyWebGrocer, based near Burlington, Vt., became the industry's leading provider of digital services.

MyWebGrocer initially concentrated on selling to supermarkets software that allows shoppers to order online for pickup at their local stores. Participating stores report an average online order of $168, vs. about $30 for an average in-store purchase, the company says. MyWebGrocer has since expanded int other services.

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Keywords: retail supply chain, online grocery purchasing, value chain, value chain IT, supply chain management IT, supply chain solutions