To improve execution of in-store promotions, Kimberly-Clark Corp. has deployed a mobile RFID tagging solution from OATSystems of Waltham, Mass.
Such product promotions generally use manufactured displays typically shipped from contracted manufacturers directly to retailers' stores. Industry statistics reportedly show that between 15 percent to 40 percent of stores fail to move displays to the sales floor on time, missing critical promotional windows and the opportunity to increase sales.
The OAT Mobile Tag solution is designed to enable Kimberly-Clark's third-party contract manufacturers to apply RFID tags to promotional displays. In-store RFID readers read the displays' tags to record when they reach the backroom of the store and again when the displays reach the sales floor. When a display's tag is read, data is sent to Kimberly-Clark and the retailer showing whether the display has reached the sales floor on time.
Kimberly-Clark brands include Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend.
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