|Recorded February 21, 2007 - Now Available On Demand|
The growing problems of counterfeiting and piracy threaten businesses and consumers in nearly every region of the world. Fake products deprive legitimate businesses of revenue, undermine customer confidence and brand integrity, and in many cases threaten the health and safety of consumers. Many aspects of the counterfeiting problem are beyond the control of businesses. But one important area over which businesses can exert a large measure of control is the security of their supply chains.
To help companies improve supply chain security, the U.S. Chamber of Commerce and the Coalition Against Counterfeiting and Piracy (CACP) will host a 90-minute educational Webinar on supply chain security.
This interactive Webinar will focus on proven strategies and techniques companies, both small and large, can employ to protect their supply chains from counterfeiters and modern-day pirates. While there is no one size fits all solution, this Webinar will feature successful ways that companies protect their supply chains-including strategies for purchasing, manufacturing, transportation, sourcing, packaging, distribution, and more.
To further assist companies, the U.S. Chamber and the CACP have created a No Trade in Fakes Supply Chain Tool Kit. To download your free copy please visit www.thetruecosts.org.
Jack Holleran-Senior Manager, Fraud Investigation and Dispute Services for Ernst &Young will discuss the basics of developing a brand and supply chain protection strategy.
Andy Cifranic-Brand and Intellectual Property Manager for Bendix Commercial Vehicle Systems LLC will highlight some successful strategies Bendix has developed and employed to protect their supply chain and their brand.
David Faulconer-Brand Manager, National Intellectual Property Rights Coordination Center
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