Even though Brooklyn and Jackson Hole do not share zip codes, flora or fauna, companies are making the same service promises to all customers - independent of where they live.

But guess what? Just as common sense tells us there is a difference between New York City and Wyoming, there is a difference in customer expectations from region to region.

The people who live in New York City believe same-day delivery is great customer service, and that's what they expect. Likewise, people who live in Wyoming tend to believe that two-day delivery is great customer service, and they do not expect same-day delivery, or even next-day delivery.

Same-day is defined by some as the time "from sun up to sun down." However, this definition is not realistic due to how people order products today, as well as how the process from order-to-delivery works.

Perhaps a better definition of same-day delivery is to execute final delivery to the customer within 24 hours. If a customer places an order by a cutoff time of 5:00 p.m., and then it reaches a customer by 5:00 p.m. the next day, then delivery is considered "same-day."

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Keywords: transportation management, supply chain management, logistics services, logistics & supply chain, value chain, retail supply chain