![ONLINE SHOPPING SHEIN AMAZON EBAY iStock-Robert Way-1499148111.jpg A HAND HOVERS OVER A SMARTPHONE SCREEN BEARING LOGOS OF ONLINE SHOPPING SERVICES, INCLUDING SHEIN, AMAZON AND EBAY.](https://www.supplychainbrain.com/ext/resources/2024/04/29/ONLINE-SHOPPING-SHEIN-AMAZON-EBAY-iStock-Robert-Way-1499148111.jpg?height=100&t=1714396546&width=150)
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The pathway to full serialization and tracking of prescription drugs by 2023 is well under way. Bob Kennedy, vice president of DMLogic, discusses the challenges and opportunities serialization presents for the pharmaceutical supply chain. [Run Time (Min.): 10:03]
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