That's the finding of new research from Accenture. Eighty-nine percent of respondents rated big data as "very important" or "extremely important" to their businesses' digital transformation, and 82 percent agreed big data provides a significant source of value.

Accenture surveyed IT executives, including CIOs, COOs, chief data officers and chief analytics officers.

More than 60 percent of respondents said their companies have successfully completed a big data implementation, but 36 percent haven't even begun a single project yet.

"Businesses are at a transition point where instead of just talking about the potential results that can be achieved from big data, they are realizing actual benefits, including increasing revenues, a growing base of loyal customers and more efficient operations," said Narendra Mulani, senior managing director, Accenture Analytics. "They're recognizing that big data is one of the cornerstones of digital transformation."

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