That's the finding of new research from Accenture. Eighty-nine percent of respondents rated big data as "very important" or "extremely important" to their businesses' digital transformation, and 82 percent agreed big data provides a significant source of value.
Accenture surveyed IT executives, including CIOs, COOs, chief data officers and chief analytics officers.
More than 60 percent of respondents said their companies have successfully completed a big data implementation, but 36 percent haven't even begun a single project yet.
"Businesses are at a transition point where instead of just talking about the potential results that can be achieved from big data, they are realizing actual benefits, including increasing revenues, a growing base of loyal customers and more efficient operations," said Narendra Mulani, senior managing director, Accenture Analytics. "They're recognizing that big data is one of the cornerstones of digital transformation."
Enjoy curated articles directly to your inbox.