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A survey of Colombian and foreign entrepreneurs concluded that the Proexport name was not inclusive enough, as the agency promotes tourism as well. Led by President Juan Manuel Santos Calderón, PROCOLOMBIA will work to position the country’s brand, consolidate Colombia as a tourist destination and coordinate the promotional activities with public and private agencies that can help capitalize the country’s name and be able to position it as a supplier of quality products and services.
Among its goals is to broaden its scope in the internationalization of MSMEs [Micro, Small and Medium Enterprises] offering trade services supported by specialists who will work with them in an incubator environment.
It will launch the Export Mentoring Program, aimed at strengthening alliances between firms with export experience, or foreign investors, and MSMEs interested in the internationalization process to gain overall competitiveness.
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