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Home » Logistics » Omnichannel Credited in Part for Successful Holiday Sales at J.C. Penney

Omnichannel Credited in Part for Successful Holiday Sales at J.C. Penney

January 15, 2016
Chain Store Age

"Despite unprecedented warm weather that significantly affected apparel sales across the company, our focus on private brands, enhanced omnichannel execution and compelling gift giving selection resulted in strong holiday sales," said J.C. Penney CEO Marvin Ellison. The chain saw record online sales during the holidays, he said.

"Our strengthened omnichannel capabilities enabled our supply chain network to process millions of jcp.com orders this season, supported by 250 stores across the country that helped fulfill online orders using in-store inventory," Ellison said. "With this level of selection, we saw more online customers take advantage of our in-store pick up option available at over 1,000 J.C. Penney stores nationwide."

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    KEYWORDS Chain Store Age e-fulfillment Food and Beverage Logistics multichannel sales online retailing order fulfillment Retail Retail Supply Chain Management supply chain IT Supply Chain Management: Retail Technology
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