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Home » Authors » Chain Store Age

Chain Store Age

Articles

ARTICLES

Holiday shopping 1 02

Modest Increase in Holiday Sales Predicted, But Niche Companies Eat Into Major Retailers' Share

September 23, 2016
Chain Store Age
Retailers should see a modest uptick in holiday sales this year. But the news isn't all positive for big chains or even major online retailers.
Read More

Trying to Sell Winter Coats Online When It's Summer in Australia?

August 26, 2016
Chain Store Age
U.S. retailers gearing up for the holidays could be overlooking a key source of sales: international shoppers. To win in the global e-commerce race, companies can't rely on the same approach they use domestically. Featured products, marketing content, and promotions targeting U.S. consumers may not resonate in all markets. For example, as U.S. retailers promote their discounts on that latest style winter coat, super-fast sled or snow tires, they'll need to remember that it's summer in Australia.
Read More
Email 1 01

Retailers Learn to Make Good First Impression with Email Campaigns

July 6, 2016
Chain Store Age
You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts.
Read More
Online shopping 1 13

Online Shoppers Define E-Commerce as 'Basic Essential', Study Finds

June 9, 2016
Chain Store Age
Ninety-six percent of Americans are shopping online, they spend an average of five hours per week making online purchases and allocate an average of 36 percent of their shopping budgets to e-commerce.
Read More
Costs 1 09

Is It Time to Implement Retail Consolidation Program to Reduce Your Costs?

May 26, 2016
Chain Store Age
It's a sobering statistic: North American retailers lose $158.5bn annually to supplier issues.
Read More

Omnichannel Credited in Part for Successful Holiday Sales at J.C. Penney

January 15, 2016
Chain Store Age
Less than 12 hours after Macy's shared bleak holiday results, J.C. Penney Co. said enhanced digital capabilities and strong demand for its private-label offerings helped it to produce strong holiday season same-store sales growth, which allowed the company to reaffirm its full-year profit forecast.
Read More

Death of Physical Stores Greatly Exaggerated, Says New Head of Shopping Center Trade Group

December 22, 2015
Chain Store Age
The demise of physical stores has become a familiar narrative during the holiday season, but nothing could be further from the truth, according to one man better positioned than most to know.
Read More
Social media 1 03

Thirty-two Percent of Shoppers Use Social Media for 'Brand Engagement', Survey Says

November 17, 2015
Chain Store Age
Consumers find it easy to use social media for brand engagement, but that doesn't mean they are using it.
Read More

Closing Gap Between Bricks-and-Mortar Stores, Online Shopping

August 20, 2015
Chain Store Age
Consumers don't see "channels." They are time-starved and information-rich, and use technology that they carry around in their pockets and purses to find the best solutions to their lifestyle needs.
Read More

Retailers Aren't Tapping Full Spending Potential of Younger Baby Boomers, Report Finds

March 25, 2015
Chain Store Age
Retailers in the United States are taking a huge risk by underestimating the buying power of the over-50 generation, according to a report by the Fung Business Intelligence Centre.
Read More
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