Sure, IT and business leaders have heard of Software as a Service and Infrastructure as a Service. But Innovation as a Service?
The concept underlies a partnership with technology companies looking to help retailers figure out what they need to connect brick-and-mortar stores with online sales -- and what technology can take them into the future of retail.
Innovation as a Service goes beyond the simple use of technology: it's more about how to change businesses' thinking about how they'll sell products five, 10 or 15 years down the road.
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