"The amount of data crossing the wires and airwaves is mind-boggling," says Seth Robinson, senior director, technology analysis, with the nonprofit Computing Technology Industry Association trade group. "So while individual pieces of a holistic data solution may be improving, these individual pieces are not yet integrated in a way that drives ideal results."

CompTIA surveyed 402 U.S. business and IT professionals online in September and October 2015 to support its Big Data Insights and Opportunities report. It found that 51 percent of respondents reported having a big data project in place today (up from 42 percent in 2013) and another 36 percent reported they were in the project planning stage.

While Robinson conceded there may some "big data washing" going on in that number, he says the net result is companies are moving forward with data initiatives and seeing results: A net 72 percent of companies said their big data projects have exceeded expectations.

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