The necessary technologies includes using e-commerce websites to show in-store promotions, personalized content, pick-up methods and loyalty programs; using order management systems to offer pick-up or ship-from-store; using an in-store mobile platform to help save-the-sale; and more.
The report, titled In-Store Meets Online: Unifying the Retail Customer Experience, was sponsored by Kibo, WBR Digital and Future Stores. It identifies the three major contributors that hinder omnichannel adoption, and sheds light on retailers' success and adoption of personalization, consumer data collection and saving the sale.
Almost one quarter of retailers indicated they have no targeted or personalized marketing;
77 percent of retailers use some type of mobile or tablet device to assist customers in-store;
66 percent of retailers don't offer in-store pick-up;
42 percent of retailers plan to invest in in-store pick-up in the next 12 months;
29 percent of retailers are skeptical or feel they don't have an accurate view of their inventory; and
39 percent to 54 percent of respondents claim their technology won't support omnichannel retail functions such as ship-from-store, in-store pickup and save-the-sale
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