Fifty-one percent of North American supply chain executives said they consider developing a "green" supply chain to be a current strategic priority, according to a survey by West Monroe Partners and the Supply and Value Chain Center at Loyola University. Many of those surveyed represented consumer packaged goods and other manufacturing and distribution enterprises ranging from $100m to more than $120bn in revenue.

An additional 36 percent said they have plans to incorporate sustainability into their operations; but of this group, just 22 percent plan to do so in the next three years.

In contrast, last year, West Monroe's consumer survey found that many people are willing to pay more and wait longer for products they buy to be delivered sustainably.

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