BioWorld Merchandising, which makes and distributes licensed and private-label headwear and accessories, has selected NGC's e-PLM and e-SPS software for global sourcing and product lifecycle management.
BioWorld hopes that the tools will help it manage product design and sourcing for hundreds of licensed brands in music, entertainment and beverages, as well as its own private-label business.
In addition to distributing headwear and accessories, BioWorld also wholesales licensed music merchandise to more than 80 percent of specialty music retailers in the U.S. BioWorld's license categories also include entertainment, beer/beverage and branded properties. Its BioDomes brand includes baseball caps, knit caps and other headwear.
"For each of our licensed styles, we must manage two processes in parallel--our own product development, as well as providing designs and samples to our licensees for approvals or revisions," says Raj Malik, president of BioWorld.
"When you apply this process to hundreds of licensees--each with its own design requirements and multiple SKUs--plus our own private-label brands, it's a very complex business model. Time is of the essence. We built our business on being able to quickly turn licensed products from China, usually within 60 days. Our customers have become accustomed to this fast turnaround and now expect it."
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