• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Chip Shortage Spirals Beyond Cars to Phones and Consoles

Chip Shortage Spirals Beyond Cars to Phones and Consoles

Chip Shortage Hits Global Automakers
An employee holds a circuit board inside a Continental AG automotive factory. Photo: Bloomberg.
February 8, 2021
Bloomberg

The first hints of trouble emerged in the spring of 2020. The world was in the early throes of a mysterious pandemic, which first obliterated demand then super-charged internet and mobile computing when economies regained their footing. That about-face — in a span of months — laid the seeds for potentially the most serious shortage in years of the semiconductors that lie at the heart of everything from smartphones to cars and TVs.

Auto and electronics makers that cut back drastically in the early days of the outbreak are now rushing to re-up orders, only to get turned away because chipmakers are stretched to the max supplying smartphone giants like Apple Inc. Last week, Qualcomm Inc.’s Cristiano Amon, head of the world’s largest mobile chipmaker, flagged shortages “across the board,” citing the industry’s reliance on just a handful of players in Asia.

Amon joined a growing chorus of industry leaders warning in recent weeks they can’t get enough chips to make their products. Carmakers appear in direst straits and have spurred the U.S. and German governments to come to their aid — General Motors Co. this month was forced to mothball three North American plants and Ford Motor Co. is bracing for a 20% drop in near-term output. But more industries have lately copped to shortages, emphasizing how COVID-19 and a boom in a new breed of 5G-ready smartphones like the iPhone 12 is exacerbating a shortage of capacity plaguing the entire consumer industry. Chip shortages are expected to wipe out $61 billion of sales for automakers alone, but the hit to the much larger electronics industry — while tough to quantify at this early stage — could be far larger.

Apple, a major Qualcomm customer, said recently that sales of some new high-end iPhones were hemmed in by a shortage of components. Europe’s NXP Semiconductors NV and Infineon Technologies AG — whose roles near the top of the supply chain grant them visibility over global chip flows — have both indicated the constraints are no longer confined to autos. And Sony Corp. said Wednesday it might be unable to fully sate demand for its new gaming console in 2021 because of production bottlenecks.

“The virus pandemic, social distancing in factories, and soaring competition from tablets, laptops and electric cars are causing some of the toughest conditions for smartphone component supply in many years,” said Neil Mawston, an analyst with Strategy Analytics. He estimates prices for key smartphone components including chipsets and displays have risen as much as 15% in the past three to six months.

PC makers were among the first to hint, in the spring of 2020, at an impending crunch, a warning echoed by Lenovo Group Ltd. on Wednesday. At the heart of the crisis sits Taiwan and its largest company Taiwan Semiconductor Manufacturing Co., the chipmaker of choice to the world’s technology and auto giants. It spent billions in past years ensuring it remains at the forefront of semiconductor production technology — a costly exercise that’s both paid off and also thrust it into the middle of a global geopolitical dogfight.

On Friday, Qualcomm and Corning Inc. joined Biden administration officials to discuss the gathering storm with their Taiwanese counterparts and the island’s top industry representatives including TSMC. Both sides repeatedly stressed their interdependence, Taiwan’s Minister of Economic Affairs Wang Mei-Hua told reporters. The presence of several senior U.S. officials and the Semiconductor Industry Association — which represents America’s biggest chipmakers — emphasized the urgency of the situation.

The current crisis stems from several factors that converged last year. Like most every chip designer on the planet, Qualcomm outsources production to Asian companies, foremost among which are TSMC and Samsung Electronics Co. The pair are increasingly the only recourse for producing the most advanced semiconductors. But their capacity takes years to plan and billions of dollars to build in tandem with customers, and the post-Covid 5G phone and internet boom took their clients by surprise.

Industry executives also blame excessive stockpiling, which began over the summer when Huawei Technologies Co. — a major smartphone and networking gear maker — began hoarding components to ensure its survival from crippling U.S. sanctions. Led by Huawei, Chinese imports of chips of all kinds climbed to almost $380 billion in 2020 — making up almost a fifth of the country’s overall imports for the year.

Rivals including Apple, worried about their own caches, responded in kind. At the same time, the stay-at-home era spurred sales of home appliances from the costliest TVs to the lowliest air purifiers, all of which now come with smart, customized chips. TSMC executives said on its two most recent earnings calls that customers have been accumulating more inventory than normal to hedge against uncertainties, a maneuver they see persisting for some time.

“There’s a chip stockpiling arms race,” said Will Bright, co-founder and chief product officer at Drop, which uses custom chips in headphones and keyboards.

All that has dried up the spigot for smaller-volume buyers such as the makers of cars and gaming consoles: Nintendo Co., Sony and Microsoft Corp. have struggled to make enough Switches, PlayStations and Xboxes for about a year. The game hardware industry is bracing for supply to get worse before it gets better in 2021, potentially even affecting the next holiday season, people familiar with the matter say.

It didn’t help that automakers — the most visible cohort to be affected — misjudged the situation. Some industry observers blame their predicament on near-sighted planning and under-estimation of a post-Covid rebound in auto demand. Others argue chipmakers are prioritizing higher-volume and more lucrative consumer electronics such as smartphones.

On Friday, Minebea Mitsumi Inc. — a vital supplier to the transport and electronics industries — suggested shortages may plague even more sectors, including aviation. “Demand is springing up everywhere at a faster-than-expected pace,” CEO Yoshihisa Kainuma told analysts on a call. “Airlines around the world are scrapping old aircraft to slim down their balance sheet. And people’s desire to travel will explode after the pandemic.”

It’s anybody’s guess when production will catch up with demand. But a growing number of industry observers don’t see quick or simple resolution.

“A lot of it can be traced back to the second quarter of last year, when the whole world basically shut down. Many auto companies shut down manufacturing and their suppliers re-prioritized,” said Mario Morales, an analyst with IDC. “Not until the second half will we see relief for some of these markets.”

    RELATED CONTENT

    RELATED VIDEOS

    Global Supply Chain Management Sourcing/Procurement/SRM Automotive High-Tech/Electronics
    • Related Articles

      A Year of Poor Planning Led to Carmakers’ Massive Chip Shortage

      Chip Shortage Forces Carmakers to Leave Out Some High-End Features

      When Will the Chip Shortage End? U.S., EU Spend Billions in Race to Beat China

    • Related Directories

      ProcureAbility

    Bloomberg

    U.S. Goods Trade Deficit Widens to Biggest in More Than a Year

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • On Demand - Webinar Descartes Tue Jun 23 2026 11a ET.png

      Descartes AI Exchange: AI Agents for Fleet Performance Management

      General SCM
    • A UNIFORMED OFFICER STANDS NEAR A HIGHWAY WITH TRUCKS ON IT

      U.S. Customs Ramps Up AI Investment in Push to Sharpen Enforcement

      Artificial Intelligence
    • On Demand Webinar - Arkieva - Wed Jun 24 2026 2p ET.png

      Shift Left Planning: Why Many Plans Fail to Execute—and How to Fix It

      Webinars
    • A MAP OF THE STRAIT OF HORMUZ SHOWING DOZENS OF BLUE DOTS DISTRIBUTED THROUGHOUT THE WATERWAY

      Traffic Flows Through Hormuz Despite Shock Ship Attack

      Global Gateways
    • Satellite view of the Strait of Hormuz with white graphic lines representing global shipping lanes and maritime traffic between the Persian Gulf and Gulf of Oman.

      Hormuz Highlights How Maritime Risk Assessment Needs to Change

      Global Gateways

    Digital Edition

    2026 esg cover main scb q2 2026 cover

    SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Arkieva Blue Yonder
    Carton Cloud CoEnterprise Dassault
    Duravant E2Open General Logistics Systems
    Hy-Tek iGPS Korber
    Lyngsoe Procurability Quinyx
    SAP Sikick Systech
    S&P Global Mobility TADA TransImpact
    US Bank Werner Enterprises WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing