A.P. Moller-Maersk A/S has acquired Salt Lake City-based Visible Supply Chain Management, a business-to-consumer (B2C) logistics company focused on parcel delivery and fulfillment services, for $838 million, the world’s largest container line announced Friday. Maersk also announced the intention to acquire B2C Europe Holding B.V., a B2C parcel delivery company based in the Netherlands.

“Today, customers rely on the integrated logistics approach and services which Maersk offers,” said Vincent Clerc, CEO of Maersk Ocean & Logistics. “By combining that with the operating models and value proposition of Visible SCM and B2C Europe, we will enable our customers to continue to develop their e-commerce offering, thus extending the scope and potential of our strategic partnerships. The acquisitions will provide Maersk with a strong growth platform in the rapidly evolving field of e-commerce, where our investments in digitalization and integration will create significant synergies and make a big difference for customers’ ability to sell across multiple channels effectively.”

“Integrating our company with Maersk aligns with our values and strategic goal to scale our services to reach more customers with our proven business model,” said Jared Starling, CEO of Visible. “Together we can be a trusted partner across all customers’ supply chains and bring our B2C expertise to Maersk customers with online sales fulfillment, parcel delivery and supply chain visibility in an end-to-end offering.”

B2C Europe CEO José Vega Vazquez added: “We are proud and look forward to playing a key part in enabling Maersk to enhance its integrated logistics value proposition. Bringing our expertise and competencies together will offer customers a unique opportunity to take control and drive flexibility into their B2C supply chains.”