Burton Snowboards has established a new distribution center in Southern California with Menlo Worldwide Logistics. Based in Walnut, Calif., the new DC will enable Burton to expand product availability and provide faster fulfillment of orders for its retail customers on the West Coast.
The facility will handle distribution of ANON sunglasses, Analog, Gravis, Burton Apparel and Channel Islands non-surfboard product lines. Burton will continue to distribute ANON goggles, Burton outerwear and snowboards from its existing North American and Asian distribution centers.
Menlo says its selection will enable Burton to fulfill product needs for West Coast retailers as quickly as possible through more cost-effective transportation and shorter delivery times.
Burton is also taking advantage of a new program recently launched by Menlo to help companies expand and grow quickly in new markets. The program offers customers strategically located warehouse space, as well as shared personnel, systems and operations support that are leveraged in a multi-client environment. Through this program, customers can establish distribution operations quickly and, as business grows, scale them at a competitive cost.
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