• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Technology » Tesla Semi Skepticism Lingers Months After Musk’s First Delivery

Tesla Semi Skepticism Lingers Months After Musk’s First Delivery

TESLA SEMI TRUCK-Bloomberg.jpg
A worker cleans a Tesla Semi electric truck parked outside the Frito-Lay manufacturing facility in Modesto, California, US, on Wednesday, Jan. 18, 2023. PepsiCo...s Frito-Lay is replacing its diesel-powered freight equipment with zero-emission trucks, solar panels and energy-storage systems at it's Modesto plant. Photographer: Benjamin Fanjoy/Bloomberg
February 10, 2023
Bloomberg

Elon Musk has long relished trolling those who’ve doubted him and Tesla. In 2018, he vowed to send “short shorts” to hedge fund manager David Einhorn, who’d been betting against Tesla’s stock. A couple years later, the company actually listed satin trunks as a gag gift for sale on its website.

Musk heard “various forms of ‘you’re a fraud,’” he told the crowd at Tesla’s Model Y unveiling in 2019. His defiant retort: “You can drive that fraud!”

The Tesla chief executive officer’s latest reveling had to do with the Semi, the heavy-duty truck that took five years to go from prototype to production. “Some people have said this was impossible,” Musk said during a Semi manufacturing event in Nevada in January. “But, uh, you can drive it.”

The reasons for this proverbial victory lap were clear. Weeks earlier, Tesla handed off its first Semis to PepsiCo, which took delivery of 15 of the big rigs for its massive Frito-Lay facility in Modesto, California. The purpose of the late January event in Nevada was to announce a $3.6 billion investment to expand the use of Tesla’s existing factory near Reno to build more battery cells, as well as Semi trucks.

While those were causes for celebration — something Musk can afford to do again, the way Tesla shares have soared this year — there’s still a lot of uncertainty as to just how meaningful the Semi will be to Tesla’s business. I had a lot of questions for the company when I drove out to Modesto to see the trucks in person in January. While I was able to climb into the Semi’s spacious cab and its centered driver’s seat, test drives were off limits.

Tesla staffers on site didn't comment. PepsiCo representatives confirmed they’d taken delivery of all 15 trucks ordered as part of a $30.8 million project I wrote about in November — the one for which California’s Air Resources Board picked up half the check — but had little else to share about the product.

It remains unclear how much the Semi costs, or whether any other customers who ordered trucks from Tesla a half decade ago have managed to get their hands on them. Tesla didn’t mention the model in its quarterly production and deliveries release in January, then referred to the Semi being in pilot production in its earnings deck. While Musk offered an update during the earnings call on when he expects Tesla to be making Cybertrucks in volume — not until next year — he didn’t have anything to say about the Semi.

Sightings of Semis on the side of the road in Sacramento and getting towed from a Nevada highway have lit up the message boards and social media networks where pro- and anti-Tesla flame wars have been fought for years.

Even before those incidents, there were still vestiges of doubt about the Semi that Musk had yet to vanquish. Analysts at RBC Capital Markets who have the equivalent of a buy rating on Tesla stock cautioned in December that the CEO may be getting ahead of himself in aiming to make 50,000 trucks in 2024. RBC was modeling for more like 4,000.

This much is for certain: there’s an urgent need for Tesla and other manufacturers to electrify big trucks. The city of Modesto has long struggled with poor air quality and high asthma rates. PepsiCo’s Frito-Lay facility spans 500,000 square feet, and the food giant’s ambition is for it to be a showcase in sustainable manufacturing, warehousing and distribution.

We should hear more about how Tesla plans to help companies like PepsiCo and cities beyond Modesto decarbonize on March 1. Musk has said the master plan he’ll deliver will chart “the path to a fully sustainable energy future for Earth.”

    RELATED CONTENT

    RELATED VIDEOS

    Technology Automotive High-Tech/Electronics
    • Related Articles

      Orders Pile Up for Tesla Semi That Doesn't Yet Exist As Rival Electric Trucks Get Rolling

      First Delivery Drone Granted Design Approval by U.S. Regulators

      Tesla's Electric Semi Truck Gets Orders From Wal-Mart and J.B. Hunt

    Bloomberg

    Chery Eyes Canada Production as Chinese Carmakers Circle U.S.

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • A cartoon illustration of a man sitting at a desk in front of a laptop, surrounded by five faceless humanoid robots

      The Productivity Story Everyone is Missing

      Technology
    • Planet earth from space showing realistic earth surface and world map as in outer space point of view

      Beyond Traditional Trade Agreements: A Proposal for Creating ‘Rules of Resilience’

      Global Supply Chain Management
    • A red and black container ship in open ocean

      Hormuz Attacks Against Commercial Shipping Reach Record Highs

      Global Gateways
    • An overhead view of a collection of multicolored lithium-ion batteries

      Building a Resilient U.S. Battery Supply Chain

      Green Energy
    • A blue container ship stacked with multi-colored containers sinking into an ocean of red tape that reads "tariffs"

      From Russian Oil to U.S. Supply Chains: The Hidden Risk of Secondary Tariffs

      Regulation & Compliance

    Digital Edition

    Scb q3 26 cover

    100 Great Supply Chain Partners 2026: The Secret to Supply Chain Success

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Amazon Freight Anaplan
    Arkieva AutoStore Blue Yonder
    Canadian National Railway Company Carton Cloud CoEnterprise
    Dassault Descartes Dexory
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Knapp Korber
    Lyngsoe Odyssey Logistics OMP
    PeakAI Procurability Quinyx
    SAP Sikick Staples
    S&P Global Mobility Systech TADA
    Tive TransImpact US Bank
    Werner WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing