Companies spend years building up consumer confidence in their products. But it takes just once bad incident to topple that trust. Bill McBeath, managing director in the Supply Chain Risk Intelligence Group of Marsh, discusses new issues of product integrity that arise when supply chains become "virtualized" through outsourcing. Where companies once had direct control over all aspects of product development and marketing, they now must deal with an army of partners who contribute to the content and delivery of goods. The existence of so many entities increases the likelihood of counterfeiting, which can destroy brand identity. McBeath offers some concrete steps that companies can take to protect their goods and maintain visibility throughout the supply chain. [Run Time (Min): 14:56]