The software management company Model N announced November 8 that it had launched its self-service portal for manufacturers and their channel partners dubbed Channel Collaboration, providing organizations with real-time visibility into channel data.

Channel Collaboration is the partner portal for Channel Data Management (CDM), offering users real-time data collection services including inventory, point of sale and end-customer price points.

"Channel collaboration plays a pivotal role in the high-tech manufacturing space. Channels are a driving force in the industry, and channel revenue is growing faster than direct sales revenue,” said Mark Thomason, the research director of Digital Business Models and Monetization at the International Data Corporation (IDC). “Channel collaboration software that provides visibility into sales, pricing, and incentives is critical. Manufacturers that embrace real-time channel insights will be at an advantage compared to suppliers who are not as far along in the digital transformation of their revenue operations.”