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Home » Webinar Library » Managing Uncertainty: The Role IBP Plays
Oliver Wight

Managing Uncertainty: The Role IBP Plays

July 30, 2025
Oliver Wight

Webinar Description

In today's volatile markets, businesses face continuous pressure to adapt to shifts in customer demand, competition, supply chain disruptions and economic conditions – Integrated Business Planning (IBP) is essential for managing these changes effectively.

This webinar examines how IBP equips organizations to proactively manage these changes and enable improved business performance.

Attendees will learn how IBP operationalizes strategy, manages change, drives timely decisions enabling companies to adjust tactics and resources to create and maintain a competitive edge.

Join us to understand how IBP transforms uncertainty into planned predictable performance.
 

What you will take away:

  • How IBP operationalizes business strategy, ensuring alignment across functions in response to market volatility and competitive pressures
  • Techniques for proactively identifying and managing risks and opportunities associated with changing customer demand and supply chain disruptions using IBP.
  • Methods for improving the speed and quality of decision-making through IBP’s integrated planning processes.
  • Essential steps to embed IBP into your organization to consistently deliver planned predictable performance amid an environment of uncertainty.

Speakers:

Donald McNaughton, Business Advisor, Oliver Wight Americas   

Moderator:

Robert Bowman, Editor-in-Chief, SupplyChainBrain

 

 

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