• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • Login
  • Subscribe
  • Logout
  • My Profile

  • CORONAVIRUS
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • REGIONS
    • Asia Pacific
    • Canada
    • China
    • Europe
    • Latin America
    • Middle East/Africa
    • North America
  • THINK TANK
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » The State of Cross-Channel Operations: 2008

The State of Cross-Channel Operations: 2008

November 5, 2008
From AMR Research/Chris Fletcher, Eric Klein, and Kevin Sterneckert

Retailers are continuing to evolve toward tightly integrated cross-channel operations and will be making significant investments in technology, infrastructure, and organization over the next two years to implement this strategy. Challenges remain, however, as retailers grapple with fragmented systems architectures, align organizational structures, and integrate warehousing, merchandising, analytic, and business intelligence systems; in-store kiosks; web stations; and mobile devices into their cross-channel environment. Key findings:

Investment in cross-channel continues--21% of retailers report cross-channel budgets of between $5M and more than $10M in 2008, with the average budget across all retailers pegged at $2.6M in 2008.

Major evolution toward third-generation systems--46% of retailers plan to upgrade to their third-generation platform by 2010. Only 7% of retailers have already completed this transition, while 34% plan to stay with their first- or second-generation systems.

Complex and challenging IT infrastructure--78% of retailers use point applications or application suites with extensive customization, creating a highly-tailored but very complex infrastructure that can be challenging to evolve to cross-channel operations. Only 20% report using application suites from a single vendor with minimal customization.

Organizational commitment--61% plan to have a dedicated cross-channel executive
team by 2010; 34% have no plans to put a dedicated executive team in place.

Integration and operations still a challenge--Tightly integrated cross-channel
operational systems and procedures are still a work in progress. Only 30% reported
having tight integration between cross-channel and merchandising systems, only 15%
report tight integration with logistics and reverse logistics systems, and only 5% can provide well-integrated cross-channel loyalty services.
AMR Research

RELATED CONTENT

RELATED VIDEOS

ERP & Enterprise Systems High-Tech/Electronics Retail Asia Pacific
KEYWORDS Asia Pacific ERP & Enterprise Systems High-Tech/Electronics Retail
  • Related Articles

    The Promise of Cross-channel Marketing Nirvana Could Be Realized This Year

    Omni-Channel, Multichannel, Merged Channel - A Look at the Dynamic World of Retail

    State of the Global Supply Chain: A Research Report on the Top Issues Facing Industry Executives

  • Related Events

    Drive Operational Excellence and the Intelligent Factory: Digital Manufacturing Operations Management

From AMR Research/Chris Fletcher, Eric Klein, and Kevin Sterneckert

The State of Cross-Channel Operations: 2008

More from this author

Wake up to Coronavirus Updates and the latest Supply Chain News!

Subscribe to our Daily Newsletter

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • Coronavirus-watch-Armada

    Virus Update: Biden Seeks $1.9 Trillion for Relief Bill; India to Supply Millions of Vaccine Doses to Neighbors

    Coronavirus
  • U.S. and China Trade

    How China Won Trump’s Trade War and Got Americans to Foot the Bill

    Global Supply Chain Management
  • Obtaining Adequate Supplies of PPE in the Pandemic

    Watch: Obtaining Adequate Supplies of PPE in the Pandemic

    Coronavirus
  • AT&T

    How the Pandemic Has Altered AT&T’s Global Sourcing Strategy

    Coronavirus
  • Chip Shortage Hits Global Automakers

    Chip Shortage Hits Global Automakers

    Coronavirus

Digital Edition

Scb home issue 27

2020 Supply Chain Innovator of the Year

VIEW THE LATEST ISSUE

Case Studies

  • LSP Saves Customer $1.5 Million a Year With MPO Global Inbound Management

  • Auto Supplier Wows Key Client Using riskmethods Supply Chain Savvy

  • Integrating Shipping and Compliance Saves Conglomerate Millions

  • How a Consumer Goods Giant Upped Its On-Time Delivery Performance

  • LSP Wows Global Client, Quickly Advances to Become End-to-End Provider

Visit Our Sponsors

6 River Systems ArcBest Armada
aThingz BluJay Burris Logistics
DSC Logistics DCSA (Digital Container Shipping Association) DHL Resilience360
Genpact GEP Honeywell Intelligrated
Infor Logility Magnitude Software
MPO Old Dominion Oliver Wight
OpenSky Ports America Purolator
QAD Precision Red Classic Riskmethods
TGW Systems Transportation Insights Watson Land Company
Westfalia Technologies Workjam Yang Ming
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright © 2016 - 2018 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing