• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Mixed, but Optimistic Outlook on Retail Economy from Economists at NRF
SCB FEATURE

Mixed, but Optimistic Outlook on Retail Economy from Economists at NRF

THREE MEN IN DARK SUITS AND WHITE SHIRTS SIT IN A ROW IN FRONT OF NRF BANNERS, ALL HOLDING MICROPHONES

From left to right: Economists David Tinsley, Mark Mathews and Michael Pearce. Photo: Helen Atkinson

January 13, 2026
Helen Atkinson, Managing Editor

Tariffs, politics and an AI boom – “What a year!” said Mark Mathews, chief economist; executive director of research at the National Retail Federation, at a press briefing at the organization’s 2026 Retail’s Big Show at the Javitz Center in New York City. But, on the whole, 2025 was less disruptive than it could have been. “In sum, it’s been another year of resilience for the U.S. economy and the consumer overall,” Mathews said.

Mathews was joined by Michael Pearce, chief U.S. economist at Oxford Economics, and David Tinsley, senior economist at the Bank of America Institute, Bank of America. All three had a generally optimistic outlook for 2026 in terms of the U.S. economy and consumer spending, despite persistently low levels of consumer confidence.  

“The forecast for this year is that the U.S. economy is going to grow 2.8% this year, up from 2.2%, which is pretty good,” said Pearce. “But that doesn’t resonate with a lot of people, because of bifurcation, especially of the consumer.” He was referring to what’s increasingly being termed the “K-shaped” economy, where higher-income households are getting richer (and spending more), whereas lower-income households are getting poorer (and spending less), with consumer spending in last 6 months driven largely by older, richer households. 

Read More: U.S. Cargo Imports Expected to Tick Up in January

Pearce said he was concerned about the weak jobs growth in the U.S. in 2025, saying we could be looking at a “jobless expansion.” 

“Even with positive wage growth, and inflation falling back, if you’re not employed… I’m worried about the impact, especially on younger consumers. It could deepen the K-shaped economy.”

Tinsley the money coming into higher-income households was up 3% in 2025, and only 1% for lower-income households. “So, the wealth effect is a huge part of this. But there’s a second leg to it, which is that the labor market is supporting the higher-income range more than lower income. So it’s a bit of a double whammy.”

“There’s been a lot of negative sentiment around the economy and unemployment, and so on,” said Mathews, adding however that overall consumer sales remained strong through 2025, indicating that people were “griping, but swiping.” Tinsley said that this was not an unusual situation, because a gap opened up between consumer sentiment and what people actually do in terms of spending in the 2010s. “I suspect we will continue to see pretty depressed consumers along with pretty robust consumption,” he said 

Pearce agreed that the relationship between consumer confidence and spending was a lot stronger in the past, compared to now. “People give very different answers to online surveys than in-person ones,” he said. “Also, there’s a huge political divide in how people feel about the economy and that’s been an increasing factor.”

“Overall, the economy is growing pretty strongly because of increased productivity, but job growth is lagging behind,” said Pearce, citing “weak” population growth because of a fall in net migration. “Two years ago, we needed to add 200,000 jobs per month to stay ahead of migration, now it’s more like 35,000,” he said. 

In terms of the impact of tariffs, Mathews argued that, while the “Liberation Day” import duties announced by President Donald Trump in April 2025 presented an “extreme scenario” at first, most of those had been racked back. “ The impact of tariffs was a 2025 story, and will fade in 2026 in terms of change in tariffs,” said Pearce. He pointed out that tax refunds announced last year will arrive this year, most likely keeping consumers spending. He also welcomed lower mortgage rates, because people tend to buy furniture, building supplies and other items when properties change hands. “The outlook for the overall economy is relatively positive, especially if you add in AI,” he said.

The panel of economists agreed that the impact of AI on the economy, and on consumer spending, was likely to be more visible after 2026. On the one hand, investment in technology is larger, as a share of the total U.S. economy, than it was during the dotcom boom, Mathews said. But, on the other hand, those investments are mostly being financed out of firms’ earnings rather than debt (which is what happened in the dotcom boom and bust). “We’re still in the very early stages of the upward part of the S-curve,” he said. “There’s maybe more to worry about in the future.”

    RELATED CONTENT

    RELATED VIDEOS

    Artificial Intelligence Global Trade & Economics Regulation & Compliance E-Commerce/Omni-Channel Retail
    • Related Articles

      Consumer Market Analysts Cautiously Optimistic for 2024 at NRF Conference

      Boomi Announces Retail 360 ‘Accelerator’ at NRF 2020

      Connect With SupplyChainBrain at NRF Supply Chain 360

    • Related Directories

      Tecsys, Inc.

    Helen Atkinson, Managing Editor

    Fertilizer Shortage Likely to Have Knock-On Effect on Food Supply

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • An employee in a warm suit crouches down to get boxes of food ready for shipping at a warehouse

      Packaging Optimization Is Boosting Cold Chain Growth

      Air Cargo
    • 025_the_rapid_evolution_of_warehouse_modernization_v1-(540p).png

      Watch: The Rapid Evolution of Warehouse Modernization

      Business Strategy Alignment
    • A PILE OF COFFEE BEANS SITS IN A COMPLETELY WHITE SPACE.

      U.S. to Levy 25% Tariff on Brazil, After 301 Investigation

      Global Trade & Economics
    • GIST-webinar-DecisionPoint.png

      From Fragmented Tools to Unified Workflows: How to Transform Field Operations

    • 023_automation's_scalability_in_the_warehouse_v1 (540p).png

      Watch: Automation's Scalability in the Warehouse

      All Warehouse Services

    Digital Edition

    2026 esg cover main scb q2 2026 cover

    SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Arkieva Blue Yonder
    Carton Cloud CoEnterprise Dassault
    Duravant E2Open General Logistics Systems
    Hy-Tek iGPS Korber
    Lyngsoe Procurability Quinyx
    SAP Sikick Systech
    S&P Global Mobility TADA TransImpact
    US Bank Werner Enterprises WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing