• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Watch: Ball of Confusion? Figuring Out AI in Supply Chain Planning

Watch: Ball of Confusion? Figuring Out AI in Supply Chain Planning

January 26, 2026
Robert J. Bowman, SupplyChainBrain

To break through the confusion surrounding the application of artificial intelligence to supply chain planning, businesses must take into account current technology, support systems such as agentic AI, and the future development of AI, says John Lash, group vice president of strategy with e2open, a WiseTech Global company.

When it comes to the application of AI to supply chain planning, “there’s a lot of excitement, and a lot of hype, too,” says Lash. Potential users need to be able to distinguish one from the other.

The way to do that, Lash says, is to think of AI in three ways: the technology, accompanying systems, and the future.

On the technology side, there’s substantial interest in generative AI, based on large language models, which came on the scene in late 2022. But there’s also “traditional” AI, which has been around for some 20 years, in the form of machine learning and AI engines that run in the background.

The systems view comes into focus with the more recent introduction of agentic AI, which can receive a request, turn it into a “goal-oriented” query, then work with multiple subagents to accomplish the desired task. Above them sits another agent, performing the road of “orchestrator,” Lash says.

Tasks suitable for AI agents include changing suppliers, explaining shifts in revenue, and running multiple scenarios to determine the best path forward. “The agent puts that decision into action,” says Lash.

But not without some oversight from humans. With the proper guardrails installed, the agent might be allowed to take autonomous action where the impact on cost is relatively small. What sets agentic AI apart from previous iterations of AI, however, is that it isn’t deterministic — in the sense, say, of a robot performing the same actions every single time. “It’s not pre-canning what can be asked,” Lash says. “You work with the situation you find yourself in.”

    RELATED CONTENT

    RELATED VIDEOS

    Artificial Intelligence Forecasting & Demand Planning Supply Chain Planning & Optimization
    • Related Articles

      Best Practices for Using AI in Supply Chain Planning

      Watch: The New World of Digital Transformation in Supply Chain Planning

    Robert J. Bowman, SupplyChainBrain

    Is Supplier Diversification Leading to ‘Supplier Sprawl’?

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • 014_how_ai_is_transforming_the_transportation_back_office_v1-(540p).jpg

      Watch: How AI Is Transforming the Transportation Back Office

      Artificial Intelligence
    • GIST-webinar-SAP.png

      Delivering Flawless Field Service with Predictive Insights and AI

    • On Demand Webinar Gartner EP3 of 4 Tue Jul 14 2026.png

      Crack the Code: Human-Machine Collaboration for Next-Level Supply Chain Planning

      Webinars
    • 018_what's_holding_back_ai_initiatives-_v1-(540p).png

      Watch: What's Holding Back AI Initiatives?

      Artificial Intelligence
    • Pharma E2E e-book.jpg

      Reality-based Planning in Pharma: The Key to a High-Performing Supply Chain

      General SCM

    Digital Edition

    2026 esg cover main scb q2 2026 cover

    SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Arkieva AutoStore
    Blue Yonder Carton Cloud CoEnterprise
    Dassault Descartes Duravant
    E2Open EPG General Logistics Systems
    GEP Hy-Tek iGPS
    Korber Lyngsoe Odyssey Logistics
    PeakAI Procurability Quinyx
    SAP Sikick Staples
    S&P Global Mobility Systech TADA
    Tive TransImpact US Bank
    Werner Enterprises WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing