Ocean Spray has implemented an automated RFID labeling system from RedPrairie at its facility in Sulphur Springs, Texas. The juice producer uses the system in a post-manufacturing setup: cases are tagged and labeled, then palletized and shipped to several Wal-Mart distribution centers in the state.
"We selected RedPrairie based on the organization's service offering and their strength in the consumer packaged goods market. We could have selected a stand-alone RFID vendor, but chose RedPrairie on what may be a long-term strategy of integrating RFID with a best-of-breed warehouse management system," says Ed Mahoney, Ocean Spray project manager.
Ocean Spray took an exploratory approach in implementing the system, says RedPrairie-noting read-rate percentages, tag application speeds, implementation time, and how the system worked in a production line. Ocean Spray plans to use the data to verify, manage and improve production; to determine effectiveness of promotional campaigns; and to develop guidelines for volume production for campaigns through sales history analysis.
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