New Momentum has begun operations in China. The company is a vendor of anti-counterfeiting and channel integrity software. The recent expansion was in response to customer demand generated by a New Momentum presentation at the Quality Brands Protection Committee in March, the company said. As a result, New Momentum has set up sales and management operations in China. Its country manager, Jacky Zhang, is located in Beijing. New Momentum's product is intended to help companies reduce the amount of non-genuine product on the market, and recover lost revenues. Its Enterprise Brand Intelligence software is based on Web-mining technology, giving high-tech, pharmaceutical and luxury-goods manufacturers greater visibility into global internet activity. Manufacturers can quickly locate suspects and counterfeiting networks, prioritize the biggest offenders, and better model analytics to identify trends. The application is available for a monthly subscription free, via a software-as-a-service (SaaS) model.
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