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New Momentum has joined with LaMagna and Associates to educate companies on how to recoup revenues lost through product counterfeits and unauthorized gray-market sales. New Momentum is a seller of software to prevent counterfeiting and ensure channel integrity. LaMagna is a consulting firm specializing in intellectual property, offering strategic program development and tactical investigations. According to Rich LaMagna, president of LaMagna and Associates, counterfeiting and privacy have increased dramatically on a worldwide basis, affecting a broad range of critical industries. Stu Clifton, chief executive officer of New Momentum, said many companies in the high-tech, pharmaceutical and retail luxury goods industries don't know how to address the problem. His company's hosted risk-management software provides visibility into events in the global open markets, a service that will now be combined with LaMagna's expertise to curb counterfeiting and product diversion.
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