In a move to tap new markets in "green" logistics, Georgetown Consulting has expanded its core practice in supply chain management by forming what it calls Fourth Party Reverse Logistics (4PRL).

"In today's challenging economy, more and more companies are looking for ways to reuse and repair materials instead of buying new," says Bob Burich, vice president and managing director of Georgetown Consulting and 4PRL. "At the same time, organizations of every shape and size need to find environmentally responsible methods for disposing of leftover materials that are considered hazardous waste. That's what reverse logistics is all about."

According to Burich, 4PRL (www.4prl.com) brings a new dimension of sustainability to the supply chain by focusing on the green side of materials management. The reverse logistics discipline encompasses returns processing, equipment resale, asset management, equipment reuse management and recycling/hazardous waste management.

As a fourth-party reverse logistics consultant, 4PRL serves as integrator and coordinator of activities performed by in-house and outsourced (third-party) service providers. "Our mission is to assure that everything is done in an efficient, measurable and green-minded fashion," Burich says. 4PRL operations will be based in Canton, Ohio.

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