NVISION, the Marketing Supply Chain Group of North American Corporation, recently had the opportunity to sit down with The CMO Council to start uncovering industry standards and "norms" ranging from marketing vendor management to marketing content obsolescence. Liz Miller, Vice President of Operations for CMO Council and Mike Perez, a Faculty Advisory Board Member of the CMO Council's Marketing Supply Chain Institute and Vice President of Marketing for NVISION, discuss the benefits to taking a complete assessment of your Marketing Supply Chain.

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Source: NVISION