As consumers increasingly shop with their BlackBerrys, iPhones, and other handsets, eBay has become the top mobile retailer in the U.S., say analysts. Consumers are even buying cars with their eBay apps: The most expensive example this year is a used Lamborghini Gallardo Spyder that went for $139,000.

In 2010, the San Jose company expects to move $1.5bn worth of goods through its mobile apps-more than double last year's $600m. Tablet computers, too, are moving the merchandise: Users of eBay's app on Apple's iPad spend three or four times as much money in a typical session than they would on an iPhone, says Steve Yankovich, eBay's vice-president for mobile.

While mobile is still a small part of eBay's $8.7bn in total revenue, it's a booming market.

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