The Transportation Marketing and Communications Association (TMCA), an organization that has served transportation marketing and communications professionals since 1924, has changed its name to the Transportation Marketing and Sales Association (TMSA).
The evolution of the name reflects a strategic direction the organization initiated in 2010-to widen the focus of the association beyond integrated disciplines of marketing and communications to encompass transportation sales professionals. In a phased approach over the next six months, the newly-named organization will begin using a new logo that incorporates four gold arrows converging at a central meeting point, representing the association's four core benefits to all of its members: knowledge, connections, recognition and solutions. The association will continue its tradition of providing actionable tools and trend insights, and by augmenting the Annual Conference agenda, the Compass Awards and other member programs to be more appealing to the sales professional and encourage the interaction between marketing, communications and sales disciplines.
"Our new name and brand reflect what our members have told us. The coordination between marketing, communications and sales is becoming more and more important to driving growth," said Dick Metzler, TMSA president and chief commercial officer at Greatwide Logistics Services. "TMSA will always deliver value to our marketing and communications professional's business lives. However, we believe that by greatly increasing our emphasis on sales, we will help further enrich the careers of all of our members."
"This is the only group of its kind where different disciplines within the industry can share knowledge and exchange new ideas. I'm proud of the progress TMCA has made and I have no doubt we'll continue that tradition as TMSA," said Hernan Vera, vice president of business development, Ryder and chairman of the association.
