Lean is one of the biggest management ideas of the past 50 years. No less than Ford's original assembly line, it has transformed how leading companies think about operations - starting in assembly plants and other factory settings and moving more recently into services ranging from retailing and health care to financial services, IT, and even the public sector. Yet despite lean's trajectory, broad influence, and level of general familiarity among senior executives, it would be a mistake to think that it has reached its full potential.

Analyst Insight: Sherman's Law of Forecast Accuracy states that forecast accuracy improves in direct correlation to its distance from usefulness. It's time to stop being driven crazy by demand variability. Don't be driven by demand; sense, shape and respond to demand. Your company can better predict and respond to demand variability through integrating forecasting techniques with demand planning techniques; in a word, collaboration! - Rich Sherman, Principal Essentialist, Trissential

Analyst Insight: Customer relationship management evolved from contact management, a sales-focused process for suppliers. In many cases, CRM must be rethought; it should be stood on its head, starting with customers' needs and working back to suppliers. Because most companies lack sufficient resources to satisfy every customer, this approach initially leads to frustration. But "every customer totally thrilled" is the wrong objective. To the contrary, it's critical to focus: to "wow" the most profitable customers, and serve them perfectly. Supply chain responses must match segmented and targeted relationships to build satisfaction and profit. - Robert Sabath, Principal Essentialist SCM, Trissential

Analyst Insight: In the world today, there are 6.8 billion people; 4 billion have mobile phones. Only 3.5 billion use a tooth brush! There are more U.S. mobile subscriptions than people; 70 percent use their smartphones during their in-store experience! Why should we care in CPG? One fifth of searches are for CPG products. Online-to-offline (O2O) commerce is expected to grow 50 percent over 5 years, outpacing offline commerce and exceeding online ecommerce by over 400 percent (!), according to Forrester Research. - Rich Sherman, Principal Essentialist, Trissential

Retailers that have rolled out RFID have traditionally used handheld readers. However, some are starting to use exit-monitoring or even whole-store illumination approaches. Smart shelves have yet to take off. The dynamics are changing, which could influence which strategy makes the most sense for a given store. Which strategy is best for you?

Analyst Insight: For both B2C and B2B, cloud technology is nothing new, but for supply chains the adoption has assumed a more guarded pace. That is to be expected: supply chain professionals are accustomed to operating in a world built on legacy applications and bolt-on point solutions. The promise of the cloud had been elusive, but supply chain systems are beginning to take advantage of the business model changes afforded by cloud solutions. - Guy F. Courtin, Vice President, Research, SCM World

In her August 2013 report, SUPPLY CHAIN TALENT: THE MISSING LINK IN YOUR FUTURE? Supply Chain Insights' Lora Cecere noted that "Companies are feeling the pain of open positions... The talent shortage is greatest for middle-management positions."

Both exciting and depressing developments in the last few months should evoke some thoughtful inquiry. Any technology purchaser, in any sector, but especially in the enterprise space where the stakes are so high, should ask this question: My future is dawning. Which company will enable my path to greatness through their innovation and execution excellence?

Over the past five years we have experienced a dramatic change in the role that manufacturing has played as part of the fabric that ties together our global economies. No longer seen as simply "black boxes" in the supply network that simply consumed materials and produced products "” manufacturing has experienced a renaissance whereby investment has returned with an expectation of continued growth into the future. In today's demand-driven reality, the role of the factory has evolved to necessitate greater flexibility and an ability to adapt to real-time sales information, resulting in better customer satisfaction, efficiency and profits.