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Home » Mobile Commerce Was Very Bright Spot in Holiday Retail Sales

Mobile Commerce Was Very Bright Spot in Holiday Retail Sales

February 4, 2014
Mobile Commerce Daily

As retailers look ahead to the 2014 holiday shopping season, they will be applying the lessons learned at the end of last year to help them better meet mobile consumers' needs.

"Retailers should recognize that the highly personal nature of mobile means mobile is not simply another channel for mass broadcast," said Derrick Lin, brand and mobile strategist at Resource, Columbus, Ohio. "Personalization and context will be key for holiday season 2014.

"[The] focus on mobile marketing should be broadened to beyond driving mobile sales and also include proximity and in-store," he said. "Store experience is going to be the next battleground for retailers. It will become brick-and-mortar retailers' competitive advantage when they combat etailers."

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Technology Business Strategy Alignment Global Supply Chain Management Consumer Packaged Goods High-Tech/Electronics Industrial Manufacturing Retail
KEYWORDS Business Strategy Alignment consumer packaged goods E-Tailing Global Supply Chain Management High-Tech/Electronics Industrial Manufacturing Mobile Commerce Daily Retail retail supply chain RFID & Barcode Supply Chain Analysis & Consulting supply chain IT Supply Chain Management Supply Chain Management: Retail Technology Value chain
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Mobile Commerce Was Very Bright Spot in Holiday Retail Sales

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