Animal welfare in fashion has had a huge boost last week. Asos — the second biggest clothing site in the U.K., with 64.4 million visitors in the six months to May 2018 — has pledged to ban silk, mohair, cashmere and feathers from its site from January 2019. In addition, products using down, teeth and bone — including mother-of-pearl, which is taken from the shell of some molluscs — also fall under the planned ban.

The merchandise has never been more plentiful or easier to find. Tote bags that say “United” from H&M. T-shirts emblazoned with “I Am Proud” from Levi Strauss & Co. An inflatable, rainbow-colored whale from Target — a “Pride Narwhal.”

“A person’s name is to him or her the sweetest and most important sound in any language.” Though Dale Carnegie was talking about nurturing relationships, a lot of startups these days are incorporating his observation into branding strategy.