Pride month has drawn a wide range of big-name retailers offering thematic merchandise timed to the celebration of lesbian, gay, bisexual and transgender rights.

But some retailers, including H&M, the European fast fashion retailer Primark, Target and Levi Strauss, manufacture their merchandise in countries where it is either illegal to be gay or where persecution is commonplace.

Primark, which has hundreds of stores across Europe and the United States, has seen a backlash from some L.G.B.T.Q. advocates. It is selling pride-themed items like rainbow fanny packs and sequined caps.

A statement from the company confirmed that the items in its collection are manufactured in China, Turkey and Myanmar, all of which have a poor record on gay rights. In Myanmar, being gay is grounds for imprisonment.

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