With the rise of the omnichannel comes the idea that consumers aren’t just telling retailers what to sell them, but how to do sell it to them as well.

Haggar Clothing needed a planning solution that reflected its desire to increase e-commerce sales. Pravin Rangachari, vice president of planning, relates the story of the implementation.

A complex product line and the demands of e-commerce were among the factors that drove Levi Strauss to embrace the concept of sales and operations execution.